Writing for Trade Magazines: How to Boost Your Income by $200 to $500 per Week

* What trade magazines are and are not, the vast size of the market, and the challenges and rewards for freelancers in this fast-growing segment of the publishing industry.
* What trade editors want; what they actually need; and how freelancers can provide both.
* How to come up with the right idea, pitch it to the right person, and get an assignment.
* Who the thirty largest trade magazine publishers are, and what magazines are the top in each industry.
* How to find and interview business professionals productively, and how to network to find mentors within an industry.
* How to learn the trade writing craft with case histories, project profiles, and other "on the scene" stories.
* How to write how-to and service stories specifically for trade magazines.
* How to write round-up, trend, and trade show stories.
* How to use research for trade stories to build additional income through consumer magazine articles and commercial writing.
* How to balance workload with productivity, and joy with aggravation.
* How to edit work before the editor does.
* How to manage a writing career professionally, and how to increase income by recycling research.

The book is a veritable tour-de-force by a highly knowledgable writer/editor/journalist, with detailed, easy-to-read and eminently practical advice for novice and practitioner alike. The book's pages are studded with insights, tantalizing ideas, and marketing suggestions. This is, in my view, one of those very few MUST-HAVE books for all interested in a writing career!


Definitive, practical, profitable reading.   March 4, 2000
 7 out of 7 found this review helpful

In Writing For Trade Magazines: How To Boost Your Income By $200 To $500 Per Week, veteran trade editor and professional writer Kendall Hanson provides detailed information on how to research, query, and write articles that will sell to the trade magazine industry. Hanson's advice is practical, thorough, and "writer friendly". Writing For Trade Magazines emphasizes that good trade writers don't need to be trained in journalism or hold English Lit degrees, what they do need is to make effective contacts with potential publication clients and write interesting pieces for trade magazines. Writing For Trade Magazines is "must" reading for any aspiring author seeking to make sales to magazines, periodicals and journals, and holds a great deal of sound and valued information for even experienced professionals on enhancing and maximizing their sales and cash flow.


Trade Journal Writing made Easy!   December 14, 1999
 3 out of 3 found this review helpful

I found this piece of work to be a fantastic resource for all writers. It is written in an easy to understand language that makes the reading quite easy (most writers get to technical and their readers doze off quickly).

This book is a must for all writers for trade publications and those who want to write for trade pubs.

As a writer for several trade newspapers I found many examples of interviewing techniques that can make my job easier.